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The Creator of Little Flutters

Hey everyone, 

My name is Nicole Adams and I’m the creator of Little Flutters, Baby Bags. 

I’m a stay at home mum and I live in Hamilton, New Zealand with my Husband Jake and our two young boys - Cooper and Oakley. 

The idea behind Little Flutters is to make available/sell pre packed hospital bags for expecting parents because I strongly believe there is a huge market for a convenient grab and go hospital bag packed with the essentials needed for during labour and post birth. 

There are so many checklists out there these days which as a new parent can be confusing and overwhelming; even if you’ve done it numerous times over. 

So I wanted to make your lives easier and support you, by removing the stress and providing a pre-packed bag with those essential care items for both Mum and Baby.

The products in our bags, where possible, have been sourced locally to help support and showcase some of our amazing Kiwi run businesses and the kick arse people who run them and I couldn’t be more proud to offer these products in my bags.

I really hope these bags provide you with the love and care that has gone in to each and everyone of them and I trust they will look after you and your essential needs as you begin your new parenting journey.

From the bottom of my heart, thank you for supporting Little Flutters and thank you for supporting New Zealand local.

I wish you nothing but joy and happiness on the safe arrival of your new family member 


I was given a little flutters bag as a gift and I love it! Such an adorable idea. You can really tell that a lot of thought and care has gone into each and every item. Plus I love that a lot of it is homemade or NZ made. So cute and I will definitely be using it for when bubba comes! 😊


10/10 would absolutely recommend! Such amazing, friendly service, and so nice to support a local Kiwi business! Thank you so much ☺️


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All products packed in our Reusable Jute Bags